Wednesday, September 21, 2011

Match made in heaven

Australian accessories label Oroton has tried to revive its image and become popular among the younger, fashionable crowd.  As far as the designs go they are doing pretty well and there are a few pieces I definitely wouldn't say no to.  To further boost their new found youth they have hunted down the amazing street style photographer Tommy Ton of Jak & Jil (  Such a great choice of photographer for the times, when street style blogs are taking over fashion and forcing traditional media to reevaluate how they do things.  It looks as though Ton has shot the images as he would on the street outside a runway show, steering clear of studios and an 'over set up' feel.  Having a widely known, of the monent, international photographer could also boost exposure for Oroton more than they'd imagine.

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